Linxi
Guide

Email & SMS Marketing: Email vs SMS Marketing and How to Use Both Channels Together

Email vs SMS marketing, which message suits which channel, a two-week campaign using both, separate consent, automation, measurement and choosing a platform.

#automation#consent#email marketing 15 min read
Guide

Email Marketing for Nonprofit Organizations: Non-Profit Email Strategy, Free Platforms & Agencies

A nonprofit email marketing guide: six email types, a welcome series, anatomy of a good email, CAN-SPAM and Gmail rules, free platforms, and in-house vs. agency.

#email marketing#email strategy#fundraising 14 min read
Guide

CRM System Email Marketing: Using Email Marketing Software & Platforms With a CRM, and the Best Tool for Both

How to run a CRM and email marketing together: three setups, the segment-to-follow-up loop, sync pitfalls, the best tool for each CRM, free options and Linxi costs.

#crm#email marketing#email marketing software 14 min read
Guide

Email Marketing Platforms for Small Business: How to Choose the Best Service, Mailing Software & Free Provider

How to choose an email marketing platform for a small business: eight criteria, pricing models, free providers, platforms by business type and where a CRM fits.

#crm#email marketing#email platforms 16 min read